Love Your Body campaign challenges sex stereotypes in ads

NOW Foundation has launched a new campaign challenging sex stereotypes in advertisements.

Love Your Body campaign illustrates and describes how advertisers and the media enforce unrealistic beauty standards, sexual ideals and gender stereotypes that girls and women are expected to follow. What is the impact of these images?

Every day, in so many ways, the beauty industry (and the media in general) tell women and girls that being admired, envied and desired based on their looks is a primary function of true womanhood.

The beauty template women are expected to follow is extremely narrow, unrealistic and frequently hazardous to their health. The Love Your Body campaign challenges the message that a woman’s value is best measured through her willingness and ability to embody current beauty standards.

Click here to access series of presentation slides.

For more information about The Love Your Body campaign, please visit http://loveyourbody.nowfoundation.org/index.html