“Meet The Adebanjo’s” online sitcom to be launched on 26th June

“Meet the Adebanjo’s” is a brand new revolutionary Family Sitcom about a British-African Family living in London. In an entertaining way, it deals with how a larger than life Dad struggles to instil his old fashion African values in his British household.

Prepare yourself for the first of its kind, a feel-good upbeat scripted sitcom which shows a British African family in a fashion which is sure to entertain the whole family.

Most production companies who want to get a sitcom onto television follow a set path. Have an idea. Make a pilot. Pitch it. And keep on pitching it. Hopefully it will get picked up. But what happens if it doesn’t get picked up even though you know you have a hit show on your hands and you have a hungry and waiting audience?

Well, you create your own production company, raise money yourself, leave the mainstream commissioners behind and hit the world of social media to engage directly with your audience. This is what South London-based MTA Productions – the dynamic production team created by two enterprising 26 year old Britons: Andrew Osayemi, a former trader, and Debra Odutuyo, a TV producer – has done.

On Sunday 26th June, at least 100,000 viewers are expected to head to www.MeetTheAdebanjos.com, to officially meet the hilarious Adebanjo family, a fictional British Nigerian family who will put a new face to British sitcoms.

“Meet The Adebanjo’s” is MTA Productions’ first broadcast-quality online sitcom. It features a cast of loud and unforgettable characters, and highlights the multi-generational and multi-cultural family dynamics that take place when traditional African parents raise British-born children. These families exist all over the UK, yet remain unrepresented on mainstream television.

“Meet The Adebanjo’s” is more than just a show, though – it’s a movement. The show’s makers – Osayemi and Odutuyo – want to let the UK’s TV establishment know that the market for British TV is strong, vibrant and hungry for content that speaks about a unique British experience. And if the old boys’ club won’t let them in, they’re going to do it for themselves.

“For the past five years I have been working on this project and trying to sell the concept of the sitcom to mainstream broadcasters in the UK,” says Odutuyo. “After countless rejections, I resolved not to give up on my dream by spending the last two years doing everything I possibly could do to raise money to film eight episodes. I eventually raised enough money from private investors to produce a broadcast quality show.” That show is “Meet The Adebanjo’s”.

The “Meet The Adebanjo’s” team is now using the power of the internet and social media – Facebook, YouTube and www.MeetTheAdebanjos.com – to directly reach their target audience. Already, the “leaked” show’s trailer – released just one week ago – has commanded over 44,533 YouTube views and thousands of positive comments.

The team is currently urging fans and supporters to get firmly behind the movement and spread the word about “Meet the Adebanjo’s” far and wide. This is because the more views the show gets, the more commercial advertisers will be attracted to invest in advertising in quality independent online sitcoms.

Hopefully this is just what the UK’s TV establishment needs to sit up and pay attention to.

It’s time to place quality independent British content firmly on the map of UK television. It starts on 26th June. This revolution will be televised. Or at least, it will be at www.MeetTheAdebanjos.com


Pictures by Richard Unger