All roads lead to London for South African Fashion & Culture Week

South African Fashion and Culture WeekEstablished and emerging South African fashion fashioners are coming to London for the first ever South Africa Fashion & Culture Week (SAFACW).

The event will be held on 6th September 2014 at the Banking Hall, Cornhill, London EC3V 3DN.

The main objective of SAFACW is to showcase South African fashion and accessories. It will provide a platform to promote South Africa’s trade and tourism, and will also act as a cultural exchange programme between the UK and South Africa.

The SAFACW will also promote youth development through workshops to train young designers build a successful fashion business and brand reputation.

Eight young designers from South Africa who have been selected for their outstanding achievement in the fashion industry back home will be featured at the inaugural show to give them exposure to global markets.

The SAFACW is produced by Pilyvan Consulting in close collaboration with the South African High Commission, and with support from the UK Trade & Industry and the Office of the London Mayor.

The organiser is working in collaboration with Central St Martins, the University of the Arts London, and London College of Beauty Therapy on the youth development aspect of the event.

St Martins will provide two workshops for the young designers from South Africa who will meet with students from St Martins to network and share experiences.
South African Fashion and Culture Week
The South African young designers will also be given an opportunity to understand the London fashion industry and important aspects of fashion business development.  

As part of the training, South African young designers will be taken on “Bootcamp” to visit some of the key retail outlets at the heart of the London Fashion scene to learn the tricks of the trade and to equip them with the necessary skills required to run a successful fashion business.

The London College of Beauty Therapy has offered to supply all the make-up. In addition, as part of their final year experience students from the London College of Beauty Therapy will work with the models to prepare them for the Show. The students will also offer beauty therapy consultancy to attendees of the Show.

Here’s the programme for this year’s show taking place on 6th September
13:00: Networking reception and photograph session with complimentary canapés and sparkling wine on arrival;
14:00: Opening of Show with a mixture of fashion showcase of designs and entertainment;
17:00: Interval – a chance to sample South African produce and view the exhibits on display;
18:30: Show continues with a mixture of showcase of designs and entertainment;
21:30: End of Show with interval to sample more South African produce and view the exhibits on display; and
22:30: After Party – strictly by invitation.

The organiser plans to organise a Fashion Designers’ Competition in South Africa, to select the best young fashion designers from each of the nine Provinces of South Africa, and bring them to participate in the future SAFACW Shows in London.  

Click here for further information about South Africa Fashion & Culture Week.

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