PRECIOUS Award 2011 winners announced

Cameron sends support for unique entrepreneurial awards ceremony for women of colour

Member of Parliament for Streatham Chuka Umunna scooped the PRECIOUS Man of the Year Award at the 5th Annual PRECIOUS Awards in London.

The awards ceremony took place on 27th October at the St Pancras Renaissance Hotel and was supported by The Department for Business, Innovation and Skills (BIS).

Mr. Umunna, who is the Shadow Minister for Business, Innovation and Skills dedicated his award to his constituents and his mother.

Ms. Sadia Sisay and Ms. Sumana Mukhopadhyay – Being U, the PRECIOUS Entrepreneurs of the Year 2011

The PRECIOUS Awards recognise the achievements of inspirational and entrepreneurial women of colour.

To mark five years of celebrating success, this year a range of new categories were introduced including the PRECIOUS Man of the Year and Lifestyle awards in recognition of the brands that had made a mark on the community over the last year.

“These awards are about recognising and honouring the success women of colour have achieved in business and leadership,” Foluke Akinlose MBE, Founder of the PRECIOUS Awards said. “I am really looking forward to seeing how these winning businesses grow and develop over the coming months and years and how our mentor and leadership winners continue to support and lead by example.”

Ms. Akinlose added that being nominated and winning an award at the PRECIOUS Awards “carries enormous prestige and credibility as the entrepreneurial community celebrates the achievements of inspirational women of colour.”

In a message to the organisers of the PRECIOUS Awards, Prime Minister David Cameron, said: “I am delighted once again to give my support to the PRECIOUS Awards and to congratulate those who use their talent and initiative to start a business. Your awards will help to create great role models for others to follow. This is vital work and you have my full support.

“This event, now in its 5th year, continues to celebrate the contribution that Black and Asian female entrepreneurs make to the UK economy and I hope that this continues and grows in the future. Congratulations to all the finalists and all those involved in organising, supporting and participating in this prestigious event.”

The judging panel for the PRECIOUS Awards 2011 included Heather Melville, a Regional Director at RBS and Sandie Okoro, General Counsel, Baring Asset Management Limited. They were joined by Laxmi Hariharan, Marketing and Research Director for Emerging Markets EMEA, NBC Universal, and Michael Clarke, National Diversity Manager at the Environment Agency.


Start-Up Business of the Year
Sadia Sisay and Sumana Mukhopadhyay – Being U
Social Enterprise Business of the Year
Rioch Edwards-Brown – So You Wanna Be In TV?

Best Business
Lotwina Farodoye – Be Fruity
Young Entrepreneur of the Year
Lauren Craig – Thinking Flowers
Mentor of the year
Professor Laura Serrant-Green – Director of Research and Enterprise, Centre for Health and Social Care Improvement – University of Wolverhampton
Inspiring Leadership within the Workplace
Ronke Lawal – Chief Executive – Islington Chamber of Commerce
The Hidden Gem Award (Sponsored by RBS)
Camille Johnson – Pink Ribbon Lingerie
The PRECIOUS Blogger of the Year
The Musings of Ondo Lady
The PRECIOUS Man of the Year
Chuka Umunna, MP, Shadow Minister for Business, Innovation and Skills
Beauty Brand of the Year
The PRECIOUS Hair Brand of the Year
The PRECIOUS Digital Romance Award